SEO is a essential technology for all business owners those ready make them self live in current market scenario. You can say, without seo you never survive in market if you are new in business or middle level business owner. If SEO done right, never interferes with web design, but sometimes redesigning a site can unknowingly interfere with search engine optimization. This is why teamwork among SEOs, designers, marketers and developers is critical during a blog redesign process.
Here are common web design mistakes that harm search engine optimization:
High-traffic pages are removed or deleted
Main aim to redesign the blog is for change the content. The blog redesign process often identifies site content that is no longer a priority, but pages should never be deleted. Older blog posts often bring in a high volume of traffic, and those aged URLs create domain authority and page authority for organic search traffic. Instead of removing pages, protect your SEO and visitor experience by using 301 permanent redirects to ensure visitors via organic search and referral sources can still find relevant content.It ultimately harm your ranking because it takes time for caching the pages by any search engines.
Top-level keyword terms are omitted from new copy
Assuming you are following SEO best practices for copywriting, this won’t be an issue. But too often the blog redesign process forgets to take into account previous keyword research, and text is altered without undergoing an SEO review. The top 3 essential SEO copywriting elements to review are title tags, meta-descriptions, and on-page content like subheadings, bolded text and anchor text for links.
The new design does not leave enough room for copy
As we know on January 19, 2012, Google announced a page layout algorithm improvement that looks at the web design layout and the amount of content above the fold. Blog redesigns that emphasize images and ads in the top half of the page mean valuable real estate for great copy is diminished, hence hurting your search engine optimization. Visitors who need to scroll down the page to see the content often decide to bounce, immediately returning to search results. This negative signal indicates to search engines that your content should be downgraded in the results. so avoid this by ensuring the web design allows for adequate room for copy in the top half of the page.
The beautiful design takes longer to load
If you want to make your blog attractive so it is obiuos that you include the flash related thems and imags that take too much time for re-loading the pages.A blog redesign might introduce Flash, a heavy image-based design, too many externally referenced files or extraneous code, all of which can slow down page load times and annoy users. Site performance and bounce rates due to slow load times should be monitored and fixed as needed. Webmaster tools for Google or Bing are useful tools for tracking site speed and page load times.
CMS changes affect SEO Friendly URLs
Different programming languages and content management systems can affect the URL structure and file extensions used on the blog. These changes—in addition to folder structure changes, which are commonly introduced when categories are changed or removed—should be handled using 301 permanent redirects from the old URL to the new URL.Effectness of URLs harm your ranking because in CMS URL dynamically created during loading the pages that is not seo friendly so it harm the seo.
As you can see, it is easy to unintentionally introduce a blog redesign that negatively impacts search engine optimization.
For this reason, it is highly recommended that you bring all partners to the table during the redesign process so that you can reap the benefits of a great web design while ensuring your search engine optimization remains stable or improves.
If you wuill not consider above mentioned things during redesin blog so it make you tense in later day so please keep in mind when redesign the blog.
